Mía.. y solo Mía
LetcaFilms would like to welcome its newest family member! Mia Mainardi, born December 2011 to Letca Director Charlie Mainardi and his family.
Congratulations to the whole Mainardi family!
Hay Talentos – Shortfilm Screening Festival this Thursday Dec. 15th
Featuring 4 directors from all over the world, this Thursday December 15th you are invited to the second edition of “Hay Talentos” Shortfilm Screening in Backlot Wine & Bar, located in CocoWalk, Coconut Grove, 3rd floor.. Miami, Fl.
8.00pm Free Admission. All ages.
Farmers – Making of…
``
The Farmers production was part of a new campaign set out by Farmers Insurance geared towards the Hispanic Market.
The idea was to shoot multiple commercials in a variety of locations in Uruguay. The overall campaign had these spots portraying different emotions; from first loves to breathtaking reunions. The main idea Letca had in mind to shoot this campaign was to find a deep emotional connection with the audience. The campaign really aimed to capture the hearts and minds of its viewers by using impactful imagery and emotional situations that the audience could relate to.
The campaign’s director, Jorge Colon faced many obstacles throughout the production process. “We had challenges from casting all the way to getting locations approved” mentioned Jorge. Aside from unexpected surprises, which often arise on a campaign of this size, the largest challenge was mother nature herself!! The production team had to work around a massive volcanic eruption that happened in the nearby country of Chile. It delayed flights and forced Jorge and crew to find alternate routes to reach their destination. While shooting, not only did the crew need to fight volcanic ash and falling debris but they also needed to deal with freezing temperatures.
Despite the setbacks, during the shoot Letca Films had the pleasure of working with legendary actor and activist Edward James Olmos. His experience and talent really were revealed not only during productions but in the final product as well. It was a fantastic experience to work with him. Even with all of the challenging obstacles, the Farmers campaign was a great success. In the end Jorge managed to capture all the emotions that he had originally envisioned and it was everything that was planned for and more.
Hay Talentos. A Shortfilm Screening this Thursday 17th in Miami
This Thursday Nov. 17th at Backlot Wine bar & Lounge, Letcafilms is glad to present “Hay Talentos” Shortfilms Screening. Backlot is located at Cocowalk Mall in Coconut Grove, Miami FL. Free Admission.
We hope to see you guys there to enjoy the films and have a drink with us!
“Un Cuento Chino” wins Best Film in the Roma International Film Festival 2011
“Un Cuento Chino” by Sebastian Borensztein, has won the Marc’Aurelio Jury Award for Best Film and the BNL Audience Award for Best Film at the Rome International Film Festival 2011.
On Behalf of all Letca Films we want to congratulate Sebastian for this amazing achievement and wish for more to come!
Visit the official Rome International Film Festival website in this link.
Letca Pictures of the Week 10/31
Letca Pictures of the Week 10/20
William Levy vs. Sabritas? Take Your Pick
``
Some might say that there is nothing as irresistible as William Levy but Terciopelo and Letca Films beg to differ.
The two production houses have teamed up to bring you the latest Sabritas commercial. In the spot Mr. Levy is pulled over by a policewoman who has no qualms about searching and frisking Mr. Levy. We are led to believe that it is the Cuban soap star she is after, but she proves us wrong when she grabs for his delicious bag of Sabritas; proving once and for all that there is something in this world more desirable than William Levy.
This humorous commercial was targeted for the Mexican audience but due to its humor and star power, it has caught the attention of other countries from Venezuela to the Dominican Republic. It has also been featured in many magazines and articles such as Latina.com and infotelenovelas.com (exact links posted below).
So take a look as Mr. Levy gets his Sabritas chips taken from him and stay tuned because you never know when he will get pulled over again.
link 1 / link 2 / link 3 / link 4
